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The Best B2B Ecommerce Platforms for Wholesale

Selling wholesale online means company accounts, custom price lists, payment terms and bulk ordering. Here are the platforms that do B2B well, and how to run B2B and DTC side by side.

Part of our guide: Best online shop platforms

By The BOSP Editorial TeamUpdated 2 min readHow we review

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Quick answer

  • Best for DTC + wholesale together: Shopify Plus.
  • Best for complex B2B catalogs: BigCommerce.
  • Smaller wholesalers: Shopify standard plans + a wholesale app.

B2B features to look for

  • Company accounts with multiple buyers
  • Customer-specific price lists and volume pricing
  • Net payment terms and invoicing
  • Minimums and quick bulk ordering
  • ERP and accounting integrations

Best B2B ecommerce platforms

#1

Shopify (Plus)

Best for DTC + B2B
9/10

Run retail and wholesale from one admin, with one inventory. Native B2B is part of Shopify Plus; smaller wholesalers can start with apps on standard plans.

Price: Plus from about $2,300/mo; standard plans + apps for smaller B2B

Pros

  • One admin for DTC and B2B
  • Huge ecosystem

Cons

  • Native B2B needs Plus
Explore Shopify Plus (opens in a new tab) Read our full review
#2

BigCommerce

Best for complex catalogs
8.8/10

Long-standing B2B strength with deep catalog and pricing tools.

Price: Standard plans; B2B edition quoted

Pros

  • Deep B2B features

Cons

  • Steeper learning curve
Visit BigCommerce (opens in a new tab)
#3

WooCommerce

Most customizable
8.2/10

B2B plugins add wholesale pricing and quotes. Fully customizable, more maintenance.

Price: Free plugin + hosting + B2B extensions

Pros

  • Flexible

Cons

  • Maintenance
Visit WooCommerce (opens in a new tab)

Our verdict

If you sell direct-to-consumer and wholesale, Shopify is the most efficient way to run both. Large, complex B2B catalogs should shortlist BigCommerce too.

Start with Shopify (opens in a new tab)

Frequently asked questions

Can Shopify do B2B?

Yes. Shopify Plus includes native B2B features like company profiles, price lists, payment terms and a wholesale storefront experience. Smaller stores can use wholesale apps on standard plans.

Can I run wholesale and retail on one store?

Yes, on platforms with native B2B. Customers see the right prices and terms when they log in.

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About the author: The BOSP Editorial Team

We build and run test stores on each platform we cover, track pricing changes, and write up what we find in plain English. No platform pays for placement in our rankings.

Read our review methodology and affiliate disclosure.