Quick answer
- Price: from about $2,300/month (multi-year term).
- For: high-volume brands, B2B/wholesale, and multi-store or multi-region businesses.
- Key features: checkout customization, native B2B, automation, expansion stores, priority support.
- Most stores don't need it until they reach seven figures in revenue.
Talk to Shopify Plus (opens in a new tab)
What you get with Shopify Plus
- Checkout customization: brand and extend the checkout with apps and custom logic.
- B2B on Shopify: company accounts, price lists, payment terms and wholesale ordering from the same admin. See best B2B ecommerce platforms.
- Expansion stores: extra storefronts for different regions or brands.
- Automation and scheduling: plan sales, product drops and theme changes ahead of time.
- Higher API limits for custom integrations with ERPs, warehouses and more.
- Priority support and access to Shopify's partner network.
- Lower third-party gateway fee than other plans.
Pros and cons
Pros
- Enterprise power without managing servers
- Handles huge traffic spikes
- Native B2B and multi-store
- Same easy admin as standard Shopify
Cons
- Significant monthly commitment
- Still SaaS, with less code control than open-source
- Many brands won't use the extra features
Signs you're ready for Plus
- You're paying a lot in card fees and could negotiate better rates.
- You need a wholesale channel alongside DTC.
- You're launching in several countries and want separate storefronts.
- Your team is hitting limits on automation, staff accounts or APIs.
If none of these apply, Shopify Advanced is likely enough.
Shopify Plus vs BigCommerce Enterprise
Both are strong. BigCommerce often appeals to complex B2B catalogs and brands that want to bring their own payment processor. Shopify Plus usually wins on ecosystem, checkout conversion and ease of use. See Shopify vs BigCommerce.
Our verdict
Shopify Plus is excellent for brands that need it. If you're growing fast on Shopify, you'll know it's time when fees, B2B or multi-store needs start costing you money. Until then, the standard plans have you covered.
Learn about Shopify Plus (opens in a new tab)Frequently asked questions
How much does Shopify Plus cost?
Shopify Plus pricing starts from around $2,300 per month on a multi-year term, and very high-volume brands may pay a revenue-based fee instead. Pricing is quoted by Shopify's sales team.
What revenue do you need for Shopify Plus?
There's no strict minimum. Most brands consider Plus once they're doing roughly $1M+ a year online, or when they need B2B, multiple storefronts or deeper checkout customization.
Can I move from Advanced to Plus easily?
Yes. Upgrading is a plan change rather than a migration. Your store, apps and data stay where they are.